22 Nov 2025

Loading Bay

Love. Unite. Freedom.

Sinead Campbell

A live music show that took you on a journey through decades of Black British music and culture.

From the heartbeat of reggae and rocksteady - the roots carried by the Windrush generation - through to lovers rock, jungle, garage, drum & bass and grime, to the rhythms shaping today.

A Bradford 2025 Artist Award project.

Created from community conversations, research and lived experiences, this piece honoured the Windrush generation and shined a light on the lasting impact of their stories in Bradford.

The show blended verbatim voices, live music and new writing, to explore themes of love, unity, freedom and connection across generations. It was a celebration of resilience, influence and creativity – the show acknowledged the roots of Black-origin music while inviting the audience to reflect on how those sounds continue to shape society.

Bradford-born soul singer Sinead Campbell lead a collective of outstanding Yorkshire musicians and artists in this collaboration. Each performer had been carefully chosen for their deep connection to music of Black origin and culture, and brought passion and reverence to the stage.

At its core, Love. Unite. Freedom. was about visibility, empowerment and carrying wisdom forward. There was something new for everyone to take away with them – whether you got lost in the sounds of the 70’s or discovered the underground sounds of the 90’s.

Artist Led Project Awards

This project was supported by the Bradford 2025 Artist-led Project Awards programme.

Find out more about this programme and the projects we supported in 2025 below.

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